Curio Identity
I created this identity for a vintage toy and game store named Curio. This store is unique in that it is both self-sustaining and gives back to the community by serving as an electronic-free after school space. Curio is about reconnecting people and reigniting that old fashioned idea of direct, face to face communication.
Icon Set
These icons represent Curio's mixture of clean lines with vintage elements. They also encompass the whimsical and friendly nature of the company. These icons are meant to be used in many different places at varying scales and anything from business cards to posters and marketing materials to wall and clothing graphics.
The Brand Story
As a group, half of the seniors in the Visual Identity Systems class chose to create a book that would detail the brand story of our companies. The book is called Brand Vacancy and will soon be available for purchase. These are the spreads for Curio. (The text in these pages is the text seen throughout this webpage.)
Packaging
When you receive an online order from Curio, it will be delivered in a simple brown box. Inside the box will be a burst of color, texture, and pattern that enhances and packages your purchase. There will also be a neat little envelope that includes your packing slip and a thank you card from all of us at Curio.
The Building
Curio is a hybrid space. On one side it's a unique, fun, engaging environment for children to interact and grow with one another. The other side is made up of a reading and relaxation area surrounded by one of the largest collections of vintage toys, games, and comics in NE Portland.
